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ODEO Academy Final Digital Marketing Project
(Neve Yerushalayim)

Project Scope

  • Audience research

  • SEO opportunity analysis

  • Keyword strategy

  • Content marketing plan

  • Technical SEO recommendations

  • Internal linking strategy

  • Schema implementation

  • Paid advertising strategy

  • Persona development

1

A well-established educational institution had a strong reputation and decades of impact but limited organic growth infrastructure. The goal was to create a roadmap for increasing visibility, attracting prospective students, and strengthening long-term digital growth. 

Challenge

2

Audience Research

Developed multiple student personas to better understand prospective applicants, motivations, decision-making factors, and communication preferences. Examples included:

  • The Seeker

  • The Builder

  • The Scholar of Substance 

Keyword Strategy

Prioritized high-intent search opportunities including:

  • Application-focused searches

  • Program-specific searches

  • Scholarship-related searches

  • Mentorship-related searches 

Content Strategy

Created topic clusters and content outlines around:

  • Scholarships

  • Mentorship

  • Educational programs

  • Student life

  • Personal growth journeys 

Content Creation Framework

Produced:

  • SEO article outlines

  • Meta descriptions

  • Title tags

  • Internal linking recommendations

  • Content calendar concepts 

Technical SEO

Recommended:

  • Schema markup

  • Internal linking improvements

  • Site architecture enhancements

  • Search visibility improvements 

Paid Acquisition

Developed:

  • Google Ads strategy

  • Meta Ads campaigns

  • Persona-specific messaging

  • Conversion-focused lead generation funnels 

Approach

3

✓ SEO Audit
✓ Keyword Research
✓ Persona Development
✓ Content Strategy
✓ Technical SEO Recommendations
✓ Internal Linking Plan
✓ Schema Markup Recommendations
✓ Google Ads Campaign Structure
✓ Meta Ads Campaign Structure
✓ Content Marketing Roadmap

Key Deliverables

4

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